CLASS 12 (CBSE)
Pre Board -1 Examination (2020-21)
CLASS: XII MAX MARKS: 80
SUB: Business Studies TIME: 3Hrs ----------------------------------------------------------------------------------------------------------- General Instructions:
∙ Answer all questions
∙ All parts of a question should be attempted at one place.
∙ Questions 1 to 20 (1mark); Questions 21to 24 (3marks); Questions 25to 30 (4marks) ∙ Questions 31to 34(6marks)
___________________________________________________________________________ 1) A petrol pump needs to be managed as much as a school or a hospital. Which feature of management is being highlighted here?
(a) Goal-oriented process (b) All pervasive (c) Continuous process (d) Dynamic function
2) Which work study is used to study the various movements like lifting, putting objects and sitting of workers?
(a) Time study (b) Motion study (c) Fatigue study (d) Method study
3) Fixing of responsibility is easy in:
(a) Functional Structure (b) Divisional Structure
(c) Both (a) and (b) (d) Neither (a) nor (b)
4) If ROI is more than the rate of interest, in this case:
(a) Profit earned by the equity shareholders increases.
(b) Profit earned by the equity shareholder decreases.
(c) Interest earned by the debenture holders decreases.
(d) Interest earned by the debenture holders increases
5) A company can raise capital through primary market in the form of:
(a) Equity shares (b) Preference shares (c) Debentures (d) All of these
6) Proper understanding of business environment is not a prerequisite for
(a) tapping of useful resources. (b) identification of opportunities and threats. (c) formulation of strategies. (d) better coordination of employee efforts.
7) Decision-making is the case of __
(a) Planning (b) Organising (c) Staffing (d) Directing
8) Leadership is based on a superior’s
(a) authority. (b) responsibility (c) accountability. (d) persuasive communication
9) ___ is the focus point for a manager while controlling, as controlling at every step is not possible (a) Controlling (b) Coordinating (c) Critical point control (d) Both (a) and (b)
10) If dividend portion of total earnings is high, portion of retained earnings will be (a) high. (b) low. (c) moderate. (d) equal.
11) Management principles differ from pure science principles because management principles are (a) vague. (b) situation-bound. (c) rigid. (d) easy to learn.
12) To have an effective delegation is important to have a responsibility along with? a) Authority b) Manpower c) Incentives d)Promotion
Read the following text and answer question No.17-20 on the basis of the same: Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous ‘Bhujia-Sev’. It was a quick selling product for locals and foreign tourists. His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities. Gradually the brand offered a wide range of products to its customers like namkeen, sweets, bakery items etc. However, ‘Bhujia-Sev’ remained the most popular product of the brand creating maximum revenue.
‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Now it has virtually become a synonym for bhujia-sev in the market, so much so, that people ask for ‘Yamuna Ki Bhujia’ instead of bhujia-sev. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling.
Promotion of the brand had always been low profile, till the increase in competition pushed it to hire the services of a professional advertising agency, VIGYAPAN PVT.LTD for promoting the product. On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relations with the masses through sponsoring cultural and sporting events, maintenance of public parks etc.14) In organisations like Infosys, Tata, BHEL, etc. The managers may change but the directing process continues because without direction the organizational activities cannot continue further. State the feature/characteristic of directing function of the management highlighted above.
13) ‘His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with Concerned authorities.’
With reference to the given text ‘Yamuna ki Bhujia’ is a _______________giving it a legal protection against its use by anyone else.
A. Brand value B. Trademark C. Trait mark D. Brand mark
14) ‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer services like gift packaging and free home delivery to become a household name. Identify the factor affecting the element of marketing mix being discussed above. A. Marketing methods used B. Objectives
C. Extent of competition in the market D. product cost
15) ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above. A. Storing and assorting products in order to create time utility
B. Regarding the channels or using intermediaries
C. Both a & b
D. One regarding branding, packaging and labelling
16) On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’ has also worked upon managing public opinion by developing relation with the masses through sponsoring cultural and sporting events, maintenance of public parks etc. Name the department in the organisation which is generally responsible for performing the above important task of managing public opinion.
A. Marketing Department
B. A separate department created in the firm for the purpose
C. An outside agency
D. Any of the above.
17 ________ is an example of esteem needs:-
A) Status B) Self-fulfillment C) Hunger D) Pension
18) Write the full form of PERT :-
A) Performance evaluation report technique B) Personnel enquiry retrieving technique C) Programme evaluation and review technique D) None of the above OR
When managers are made responsible for coordinating a particular number of jobs effectively is called
A) Adaptation B) Span of control C) Coordination D) Job design
19) Planning cannot foresee everything, and thus, there may be obstacles to effective planning. Identify the related limitation of planning.
A) Planning leads to rigidity B) Planning may not work in a dynamic environment. C) Planning does not guarantee success. D) Planning reduces creativity.
20) Which of the following statements is not true with regard to Call money? A) It is short-term finance repayable on demand.
B) It is used for inter-bank transactions.
C) Its maturity period ranges from one day to fifteen days.
D) There is a direct relationship between call rates and other short-term money market instruments.
21) Management of M/s R.K. Apparels who is manufacturing jeans under brand ‘Jimmy Davis’ seeks to achieve different objectives like organisational, social and personal objectives. Under personal objectives, the management ensures maximum prosperity for employees by providing competitive salary, personal growth and development, peer recognition and social recognition, good working conditions.
(a) How will the above steps taken by the management benefit the individuals/employees? (b) Will the employees feel motivated by these steps? How will it help the firm in achieving the organisational goals?
OR
The Production Manager of Bharat Ltd. instructs a salesman to go slow in selling the product, whereas the Marketing Manager is insisting on fast selling to achieve
the target. Which principle of management is being violated in this case ? State any one of the consequences of violation of this principle.
22) Enumerate any three considerations to be kept in mind while building an organisational structure.
23) ‘External sources of recruitment are better than internal sources of recruitment.’ Do you agree with this statement ? Give two reasons in support of your answer.
24) Blue Birds Ltd. offers to its employees to issue shares at a price which is less than the market price.
(i) Name and explain the type of incentive offered to the employees.
(ii) Explain one more incentive of the same category.
25) State any four limitations of using internal sources of recruitment.
OR
Describe the concept of critical point control?
26) In today’s commercial world, the Stock-Exchange performs many vital functions which leads the investors towards positive environment.’ Explain how by giving any four reasons.
27) Mansi, a shoe manufacturer for school students, decided to maximize her profit by producing and distributing at large scale and thereby reducing the average cost of production. (i) Identify the marketing management philosophy adopted by Mansi and
(ii) Explain this philosophy on the basis of: (a) Main focus and (b) Means and ends
28) Mr. Ajay after completing MBA from USA comes to India to start a new business under the banner Ecom Creations Ltd. He launches a new product in e-learning for Senior Secondary School students in commerce stream, which already has an established market in UK and USA but not in India. His business starts flourishing in India. Now more Indian companies entered into the market with other subjects also.
Identify and quote the lines from above para which highlight the significance of understanding business environment
OR
‘Explain by giving any four reasons why understanding of Business Environment is important for managers
29) Ruchin approached Thomas Book, a Tour and Travel Company, to inquire about Europe tour packages available during summer vacations. The tour coordinator, Rahul, mentioned five different packages with different combination of number of day/night packages. He selected one package of combination of Switzerland and Paris for 6 night/7 days and completed the procedure for the tour by submitting all the necessary documents along with the payment. He also asked about category of hotels (3 star or 4 star), climate of the touring countries, currency of these countries, date of departure, name of the flight, any precaution to be taken, etc.
(a) Identify and describe the consumer rights which Ruchin availed above.
(b) Mention any two responsibilities that a consumer should always keep in his mind while purchasing any good or availing service
OR
Explain any four ways and means of consumer protection followed in India
30) You have been appointed as a Brand Manager of Ford Motors. The Company is to introduce a compact small car in the Indian Market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward, you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.
31) Explain briefly any five factors affecting the fixed capital requirement of a business. OR
They wish to approach stock exchange, while the finance manager prefers to approach a consultant for the new public issue of shares. Advise the directors whether to approach stock exchange or a consultant for new public issue of shares and why? Also advise about the different methods which the company may adopt for the new public issue of shares
32) “Management is a trinity of an art, science and profession”. In the light of this statement, explain the nature of management.
OR
Taylor’s principles of scientific management and Fayol’s principles of management are mutually complementary. Do you agree with this view? Give any four reasons in support of your answer
33) Explain the various leadership styles
34) “An important task in the marketing of goods relates to designing the label as it provides useful and detailed information about the product.” In the light of the above statement, draw a label for a packet of ‘Juice’ and highlight the important information to be provided on it.
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